Founding pricing

What it is

Founding pricing is an early-adopter offer: the first 50 syndicates to take out a paid subscription get 50% off their subscription for 24 months from the day it starts, including any trial.

It is a discount, not a separate price list. Your subscription is the ordinary one on the pricing page, and the discount comes off the total. That is how it appears on the invoice too: the full charge, then a discount line, then what you actually pay. When the 24 months are up the discount simply stops applying and the next invoice is the standard amount. Nothing changes plan, and there is no repricing event to act on.

The offer recognises that early customers take a larger risk on a new product. It is limited in both headcount and time.

Who can use it

Prospect: reads this to work out whether they qualify by subscribing now.
Admin: gets the discount automatically at checkout while places remain.
Admin: sees the founding badge and the discount’s end date on the Subscription screen.

Where to find it

Subscription: open the syndicate, go to the Admin tab, and tap Subscription. Founding syndicates see the plan named Founding rate and a row reading Founding pricing until the date the discount ends.

Fields / options

There is nothing to configure. Founding status is set on the syndicate when its paid subscription starts and cannot be edited by the syndicate’s own admins. A superadmin can grant or revoke it. A manual award may have a different duration; its recorded end date determines the remaining discount.

Example numbers

The main standard and founding totals include UK VAT; the final column shows the founding amount excluding VAT. The full standard figures, and how they are built up, are on pricing.

Aircraft	Members	Standard inc. VAT	Founding inc. VAT	Founding ex VAT
1	4	£24	£12	£10
1	15	£24	£12	£10
2	20	£44.40	£22.20	£18.50
3	50	£94.80	£47.40	£39.50

Behaviour rules

“First 50” counts automatic awards when paid subscriptions start, including any trial. Creating a free syndicate does not use a founding place. A place, once used, stays used: cancellation, revocation or syndicate deletion does not hand it back to the next subscriber. Manual awards are additional and do not use these places.
The 24 months run from the subscription start date, including any trial, not from launch. A syndicate that subscribes on 1 May 2026 gets the discount on every invoice for the next 24 months, and pays the standard amount from the one after that.
The discount applies to the whole subscription. It comes off the aircraft charge and the member charge alike, so it keeps its value as the syndicate grows.
Changing size mid-discount keeps it. Add an aircraft or pass the member allowance and the new, larger bill is discounted the same 50%. The discount is a percentage, not a fixed amount.
It ends by itself. The payment provider stops applying the discount when the term is up. Nobody has to do anything, and nothing about the subscription changes except the amount.
Cancelling and resubscribing keeps whatever is left. The 24 months run from the first subscription start, including any trial, whether or not the syndicate stays subscribed, so a founding syndicate that cancels and subscribes again inside the term gets the discount for the remainder, and one that comes back after the term pays the standard rate even while places remain. Where a discount was granted in error or obtained by misrepresentation, we explain the issue and any proposed correction before further charges, preserving consumer rights.
The offer closes on a count, not on a date. It stays open until 50 syndicates have received automatic founding pricing; there is no deadline after which it lapses. The count is checked as each subscription starts rather than reserved in advance, so if several syndicates subscribe at the same moment a few more than 50 can get in. Nobody who has been given founding pricing loses it because of that.