Founding pricing

What it is

Founding pricing is an early-adopter offer: the first 50 syndicates to take out a paid subscription get 50% off their subscription for 24 months from the day it starts.

It is a discount, not a separate price list. Your subscription is the ordinary one on the pricing page, and the discount comes off the total. That is how it appears on the invoice too: the full charge, then a discount line, then what you actually pay. When the 24 months are up the discount simply stops applying and the next invoice is the standard amount. Nothing changes plan, and there is no repricing event to act on.

The offer recognises that early customers take a larger risk on a new product. It is limited in both headcount and time.

Who can use it

Prospect: reads this to work out whether they qualify by subscribing now.
Admin: gets the discount automatically at checkout while places remain.
Admin: sees the founding badge and the discount’s end date on the Subscription screen.

Where to find it

Subscription: open the syndicate, go to the Admin tab, and tap Subscription. Founding syndicates see a Founding Member chip and a row showing when the discount ends.

Fields / options

There is nothing to configure. Founding status is set on the syndicate when its paid subscription starts and cannot be edited by the syndicate’s own admins. A superadmin can grant or revoke it.

Example numbers

Amounts shown ex-VAT unless the column says otherwise. The full standard figures, and how they are built up, are on pricing.

Aircraft	Members	Standard	With founding	Founding inc. VAT
1	4	£20	£10	£12
1	15	£20	£10	£12
2	20	£37	£18.50	£22.20
3	50	£79	£39.50	£47.40

Behaviour rules

“First 50” counts paid subscriptions, not signups. Creating a free syndicate does not use a founding place.
The 24 months run from the subscription start date, not from launch. A syndicate that subscribes on 1 May 2026 gets the discount on every invoice for the next 24 months, and pays the standard amount from the one after that.
The discount applies to the whole subscription. It comes off the aircraft charge and the member charge alike, so it keeps its value as the syndicate grows.
Changing size mid-discount keeps it. Add an aircraft or pass the member allowance and the new, larger bill is discounted the same 50%. The discount is a percentage, not a fixed amount.
It ends by itself. The payment provider stops applying the discount when the term is up. Nobody has to do anything, and nothing about the subscription changes except the amount.
The offer closes on a count, not on a date. It stays open until 50 syndicates hold a paid subscription; there is no deadline after which it lapses. The count is checked as each subscription starts rather than reserved in advance, so if several syndicates subscribe at the same moment a few more than 50 can get in. Nobody who has been given founding pricing loses it because of that.